1B I Can Find It Myself: Advertisement Disclosure in Persuasion Attempts Cause a Threat to Competence
Online search is likely one of the first places consumers look for product information. This research examines whether the mere act of disclosing search content as an “ad” causes consumers to avoid it entirely and investigates whether this disclosure causes a threat to one’s self-perceived competence.
Stephan Carney and Laurence Ashworth (2019) ,"1B I Can Find It Myself: Advertisement Disclosure in Persuasion Attempts Cause a Threat to Competence", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 961-961.
Stephan Carney, Carnegie Mellon University, USA
Laurence Ashworth, Queens University, Canada
NA - Advances in Consumer Research Volume 47 | 2019
A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory
Mohammadali Zolfagharian, Bowling Green State University
Atefeh Yazdanparast, University of Evansville
Reto Felix, University of Texas Rio Grande Valley, USA
Approach and Loss Aversion: Consumer Responses to Approaching and Receding Stimuli in Advertising
Lana Mulier, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium
K13. When Does Humor Increase Sharing?
John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA