1B I Can Find It Myself: Advertisement Disclosure in Persuasion Attempts Cause a Threat to Competence
Online search is likely one of the first places consumers look for product information. This research examines whether the mere act of disclosing search content as an “ad” causes consumers to avoid it entirely and investigates whether this disclosure causes a threat to one’s self-perceived competence.
Citation:
Stephan Carney and Laurence Ashworth (2019) ,"1B I Can Find It Myself: Advertisement Disclosure in Persuasion Attempts Cause a Threat to Competence", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 961-961.
Authors
Stephan Carney, Carnegie Mellon University, USA
Laurence Ashworth, Queens University, Canada
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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