A Multi-Goal Approach to Food Consumption: How Food Restrictions Affect Social-Relationship Goals

Food consumption is inherently a social process. As such, when consumers eat with others, they pursue multiple goals, including reducing hunger, meeting nutritional needs, and managing social relationships. Across field, lab and online studies, we identified how a goal to manage food restrictions when eating affects people’s social-relationship goals.


Kaitlin Woolley, Ayelet Fishbach, and Michelle Wang (2019) ,"A Multi-Goal Approach to Food Consumption: How Food Restrictions Affect Social-Relationship Goals", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 206-211.


Kaitlin Woolley, Cornell University, USA
Ayelet Fishbach, University of Chicago, USA
Michelle Wang, Cornell University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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