Budgeting Time First Increases Multiple Goal Achievement
How can consumers effectively marshal their time to achieve multiple goals? Four experiments demonstrate that allocating time before setting goals (vs. not allocating time or allocating time after goal-setting) increases multiple goal achievement. This occurs because a time-first approach encourages consumers to better calibrate multiple goals to the available time.
Sarah A. Memmi and Jordan Etkin (2019) ,"Budgeting Time First Increases Multiple Goal Achievement", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 206-211.
Sarah A. Memmi, Duke University, USA
Jordan Etkin, Duke University, USA
NA - Advances in Consumer Research Volume 47 | 2019
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