Give and You Shall Receive: the Effect of Prosocial Behavior on Financial Risk-Taking

Across five studies, we demonstrate that acting prosocially enhances perceptions of luck and increases financial risk-taking. We further find that this effect is accentuated for those who believe in karma. Karma believers expect to be luckier after acting prosocially, and hence, tend to take greater financial risk.


Ben Borenstein and Caglar Irmak (2019) ,"Give and You Shall Receive: the Effect of Prosocial Behavior on Financial Risk-Taking", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 465-466.


Ben Borenstein, University of Miami, USA
Caglar Irmak, University of Miami, USA


NA - Advances in Consumer Research Volume 47 | 2019

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