Identities Without Products: Can Choice About Self-Linked Possessions Be Attachment-Free?
Previous research assumes that the strength of consumers’ attachment to a possession always affects their decisions about it. Here we show that consumers primed with a product-independent (vs. product-dependent) identity overlook the strength of their possession-self links; they therefore replace the use of their possessions with the use of rentals.
Citation:
Liad Weiss (2019) ,"Identities Without Products: Can Choice About Self-Linked Possessions Be Attachment-Free?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 180-184.
Authors
Liad Weiss, University of Wisconsin - Madison, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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