Identities Without Products: Can Choice About Self-Linked Possessions Be Attachment-Free?
Previous research assumes that the strength of consumers’ attachment to a possession always affects their decisions about it. Here we show that consumers primed with a product-independent (vs. product-dependent) identity overlook the strength of their possession-self links; they therefore replace the use of their possessions with the use of rentals.
Liad Weiss (2019) ,"Identities Without Products: Can Choice About Self-Linked Possessions Be Attachment-Free?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 180-184.
Liad Weiss, University of Wisconsin - Madison, USA
NA - Advances in Consumer Research Volume 47 | 2019
Green Experiences: Using Green Products Improves the Accompanying Consumption Experience
Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada
The Psychology of Fun: Inquiry into Consumers' Fun Experiences
Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA
Format Neglect?: How Different Rank Claim Formats Influence Preference
Julio Sevilla, University of Georgia, USA
Mathew S. Isaac, Seattle University
Rajesh Bagchi, Virginia Tech, USA