A Little Piece of Me: When Mortality Reminders Lead to Possession Donation

Past research demonstrates that reminders of one’s own mortality can lead to materialistic and self-serving behaviors. Across five studies, we build on existing research to explore a condition under which mortality salience leads to increases in giving away one’s own possessions—when the donation act is high in transcendence potential.



Citation:

Lea Dunn, Katherine White, and Darren Dahl (2019) ,"A Little Piece of Me: When Mortality Reminders Lead to Possession Donation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 180-184.

Authors

Lea Dunn, University of Washington, USA
Katherine White, University of British Columbia, Canada
Darren Dahl, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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