A Little Piece of Me: When Mortality Reminders Lead to Possession Donation

Past research demonstrates that reminders of one’s own mortality can lead to materialistic and self-serving behaviors. Across five studies, we build on existing research to explore a condition under which mortality salience leads to increases in giving away one’s own possessions—when the donation act is high in transcendence potential.



Citation:

Lea Dunn, Katherine White, and Darren Dahl (2019) ,"A Little Piece of Me: When Mortality Reminders Lead to Possession Donation", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 180-184.

Authors

Lea Dunn, University of Washington, USA
Katherine White, University of British Columbia, Canada
Darren Dahl, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

The Impact of Product Type on Disposal Intentions

MUSTAFA KARATAŞ, Koc University, Turkey
Rabia BAYER, Koc University, Turkey
Zeynep GURHAN-CANLI, Koc University, Turkey

Read More

Featured

From Novice to Know-it-All: How Google-Based Financial Learning Affects Financial Confidence and Decisions

Adrian Ward, University of Texas at Austin, USA
Tito L. H. Grillo, University of Texas at Austin, USA
Philip M. Fernbach, University of Colorado, USA

Read More

Featured

Explaining the Attraction Effect: An Ambiguity-Attention-Applicability Framework

Sharlene He, Concordia University, Canada
Brian Sternthal, Northwestern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.