Do Owners in a Consumer-To-Consumer Market Ever Prefer Renting to Less-Engaged Users?

We find that owners in consumer-to-consumer rentals prefer users who engage with their product less (vs. more) and attribute the effect to a concern for wear-and-tear minimization in contrast to enjoyment maximization. This effect is more pronounced for attached owners who are not placated by financial risk mitigation tactics.



Citation:

Antje Graul, Aaron Brough, and Mathew S. Isaac (2019) ,"Do Owners in a Consumer-To-Consumer Market Ever Prefer Renting to Less-Engaged Users?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 180-184.

Authors

Antje Graul, Utah State University, USA
Aaron Brough, Utah State University, USA
Mathew S. Isaac, Seattle University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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