Food Waste As the Consequence of Competing Motivations, Insufficient Abilities and Lacking Opportunities

Results of twenty-four focus groups performed in four European countries, show that household food waste is the unintended result of balancing between multiple competing goals, and that consumers’ abilities and opportunities influence the ease with which consumers can act upon their hedonic and gain goals, and simultaneously avoid food waste.


Lisanne van Geffen, Erica van Herpen, Siet Sijtsema, and Hans van Trijp (2019) ,"Food Waste As the Consequence of Competing Motivations, Insufficient Abilities and Lacking Opportunities", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 577-578.


Lisanne van Geffen, Wageningen University, The Netherlands
Erica van Herpen, Wageningen University, The Netherlands
Siet Sijtsema, Wageningen University, The Netherlands
Hans van Trijp, Wageningen University, The Netherlands


NA - Advances in Consumer Research Volume 47 | 2019

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