Leveraging Care/Harm Moral Foundation Among Liberals and Conservatives to Reduce the Dissemination of Fake News

The current research demonstrates that conservatives and liberals can be nudged to engage in more effortful thinking, which might reduce their willingness to share false information, when appeals are designed to be congruent with the different targets of care/harm moral foundation.



Citation:

Hyerin Han, Hyun Euh, Ryan Wang, and Akshay Rao (2019) ,"Leveraging Care/Harm Moral Foundation Among Liberals and Conservatives to Reduce the Dissemination of Fake News", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 105-110.

Authors

Hyerin Han, University of Minnesota, USA
Hyun Euh, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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