Put the Cookies in the Jar: the Presence of Food Decreases Enjoyment of Concurrent Consumption Experiences
Consumers often engage in experiences (e.g., attending a concert) in the presence of food that they plan to consume later. Seven studies show that the presence (vs. absence) of food decreases enjoyment of concurrent consumption experiences. The presence of food prompts mental imagery, which decreases engagement with the focal activity.
Citation:
Emily Garbinsky and Anne-Kathrin Klesse (2019) ,"Put the Cookies in the Jar: the Presence of Food Decreases Enjoyment of Concurrent Consumption Experiences", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 567-568.
Authors
Emily Garbinsky, University of Notre Dame, USA
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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