Put the Cookies in the Jar: the Presence of Food Decreases Enjoyment of Concurrent Consumption Experiences
Consumers often engage in experiences (e.g., attending a concert) in the presence of food that they plan to consume later. Seven studies show that the presence (vs. absence) of food decreases enjoyment of concurrent consumption experiences. The presence of food prompts mental imagery, which decreases engagement with the focal activity.
Emily Garbinsky and Anne-Kathrin Klesse (2019) ,"Put the Cookies in the Jar: the Presence of Food Decreases Enjoyment of Concurrent Consumption Experiences", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 567-568.
Emily Garbinsky, University of Notre Dame, USA
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands
NA - Advances in Consumer Research Volume 47 | 2019
B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust
Judith Willberger, Technical University of Munich
Gavan Fitzsimons, Duke University, USA
E10. Sustainable Initiatives: Cultural Identity, Regulatory Focus, and Construal Perspective
Ekaterina Salnikova, Aarhus University
Yuliya Strizhakova, Rutgers University, USA
Klaus G Grunert, Aarhus University
Understanding Trust Formation in Peer-to-peer Social Commerce
Lena Cavusoglu, Portland State University
Deniz Atik, University of Texas Rio Grande Valley, USA