The Dark Side of Automation in Marketing and Consumption
This roundtable will engage ACR members in a discussion of the dark side of automation in marketing and consumer behavior. We will discuss the possible roles of technology in fostering a number of undesirable consumer outcomes, including welfare loss, rising inequality, loss of privacy, and additive behaviors.
Citation:
Klaus Wertenbroch and Stefano Puntoni (2019) ,"The Dark Side of Automation in Marketing and Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 953-953.
Authors
Klaus Wertenbroch, INSEAD, Singapore
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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