The Dark Side of Automation in Marketing and Consumption

This roundtable will engage ACR members in a discussion of the dark side of automation in marketing and consumer behavior. We will discuss the possible roles of technology in fostering a number of undesirable consumer outcomes, including welfare loss, rising inequality, loss of privacy, and additive behaviors.



Citation:

Klaus Wertenbroch and Stefano Puntoni (2019) ,"The Dark Side of Automation in Marketing and Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 953-953.

Authors

Klaus Wertenbroch, INSEAD, Singapore
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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