The Dark Side of Automation in Marketing and Consumption
This roundtable will engage ACR members in a discussion of the dark side of automation in marketing and consumer behavior. We will discuss the possible roles of technology in fostering a number of undesirable consumer outcomes, including welfare loss, rising inequality, loss of privacy, and additive behaviors.
Klaus Wertenbroch and Stefano Puntoni (2019) ,"The Dark Side of Automation in Marketing and Consumption", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 953-953.
Klaus Wertenbroch, INSEAD, Singapore
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
NA - Advances in Consumer Research Volume 47 | 2019
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