Marketplace Mythologies: Senses As Instruments of Powers and Resistances

This qualitative study departs from conversations with women that have challenged social truths regarding menstruation through a change in their consumption practice. We analyzed narratives from interviews and social media posts. Findings reveal a connection between the (de)construction of certain marketplace myths and sensorial aspects when comparing alternative consumption practices.



Citation:

Luiza Cesario Alvim Gomes, Leticia Moreira Casotti, and Catia Silva da Costa Moreira (2019) ,"Marketplace Mythologies: Senses As Instruments of Powers and Resistances", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 390-394.

Authors

Luiza Cesario Alvim Gomes, Federal University of Rio de Janeiro - Brazil
Leticia Moreira Casotti, Federal University of Rio de Janeiro - Brazil
Catia Silva da Costa Moreira, Federal University of Rio de Janeiro - Brazil



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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