The Influence of Update Frequency on Consumer Judgment and Choice

Consumers infer that products undergoing more frequent updates are higher quality than those undergoing less frequent updates, all else equal. Additionally, individuals are more sensitive to having more frequent updates when all options are updated less than a standard than when options are updated more than a standard.



Citation:

Shweta Desiraju and Oleg Urminsky (2019) ,"The Influence of Update Frequency on Consumer Judgment and Choice", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 383-384.

Authors

Shweta Desiraju, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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