4E Vintage Appreciated By Average Consumers: Authenticity, and Symbolism
Given the substantial market for vintage, we investigate consumers’ appreciation of vintage goods and the underlying mechanism. Vintage goods, compared to new ones, are perceived as more original and unconventional, allowing consumers to convey an authentic self-image. Consumers attach more symbolic value and hold more positive attitudes towards vintage products.
Citation:
Tianqi Chen and Remi Trudel (2019) ,"4E Vintage Appreciated By Average Consumers: Authenticity, and Symbolism", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 963-963.
Authors
Tianqi Chen, Boston University, USA
Remi Trudel, Boston University, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
E13. Rooting for Rocky or Apollo? Underdog Narratives and Crowdfunding Success
Hua (Meg) Meng, Longwood University, USA
César Zamudio, Kent State University, USA
Yiru Wang, Kent State University, USA
Featured
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University
Featured
M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions
Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University