4E Vintage Appreciated By Average Consumers: Authenticity, and Symbolism

Given the substantial market for vintage, we investigate consumers’ appreciation of vintage goods and the underlying mechanism. Vintage goods, compared to new ones, are perceived as more original and unconventional, allowing consumers to convey an authentic self-image. Consumers attach more symbolic value and hold more positive attitudes towards vintage products.


Tianqi Chen and Remi Trudel (2019) ,"4E Vintage Appreciated By Average Consumers: Authenticity, and Symbolism", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 963-963.


Tianqi Chen, Boston University, USA
Remi Trudel, Boston University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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