7G Perceptual Distortion: When Are Environmentally-Friendly Practices Perceived to Be Less Impactful?

This research sheds light on a perceptual distortion that occurs between how impactful individuals perceive their regular environmentally-friendly actions, such as recycling, and how objectively impactful they are. The results of this study shows that individuals incorrectly perceive the more common and well-established pro-environmental actions as highly-impactful deeds.



Citation:

Maryam Tofighi (2019) ,"7G Perceptual Distortion: When Are Environmentally-Friendly Practices Perceived to Be Less Impactful?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 994-994.

Authors

Maryam Tofighi, California State University Los Angeles, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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