7G Perceptual Distortion: When Are Environmentally-Friendly Practices Perceived to Be Less Impactful?
This research sheds light on a perceptual distortion that occurs between how impactful individuals perceive their regular environmentally-friendly actions, such as recycling, and how objectively impactful they are. The results of this study shows that individuals incorrectly perceive the more common and well-established pro-environmental actions as highly-impactful deeds.
Maryam Tofighi (2019) ,"7G Perceptual Distortion: When Are Environmentally-Friendly Practices Perceived to Be Less Impactful?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 994-994.
Maryam Tofighi, California State University Los Angeles, USA
NA - Advances in Consumer Research Volume 47 | 2019
Inside Jokes: Humor as social exclusion
Ovul Sezer, University of North Carolina, USA
Brad Bitterly, University of Pennsylvania, USA
Alison Wood Brooks, Harvard Business School, USA
Maurice Schweitzer, University of Pennsylvania, USA
Michael Norton, Harvard Business School, USA
The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews
Mengmeng Liu, Chinese University of Hong Kong, China
Maureen Morrin, Temple University, USA
Boyoun Grace Chae, Temple University, USA
D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy
Maria Alice Pasdiora, UFRGS
Cristiane Pizzutti, UFRGS
Natalia Englert, UFRGS