7G Perceptual Distortion: When Are Environmentally-Friendly Practices Perceived to Be Less Impactful?
This research sheds light on a perceptual distortion that occurs between how impactful individuals perceive their regular environmentally-friendly actions, such as recycling, and how objectively impactful they are. The results of this study shows that individuals incorrectly perceive the more common and well-established pro-environmental actions as highly-impactful deeds.
Citation:
Maryam Tofighi (2019) ,"7G Perceptual Distortion: When Are Environmentally-Friendly Practices Perceived to Be Less Impactful?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 994-994.
Authors
Maryam Tofighi, California State University Los Angeles, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Tattoo: A Perspective Beyond Estethics
Luana C. Moraes, Universidade de Sao Paulo
Gabriela L. Pinheiro, Universidade de Sao Paulo
Nathalia S. Arthur, Universidade de Sao Paulo
Eliani C. Flores, Universidad Catolica del Peru
Jose Mauro C. Hernandez, Centro Universitário FEI
Featured
Charity Donors’ Response to Cause-Related Marketing: The Role of Attachment Styles
Sondes Zouaghi, Thema-Cergy University
Aïda Mimouni Chaabane, Thema-Cergy University
Featured
Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships
Ankita Kumar, University of Wisconsin - Madison, USA