Looking Up Or Down on the Social Ladder: How Socioeconomic Comparison Influences Self and Other Attributions of Prosocial Behavior
We show that lower-class individuals expect that others in a wealthier position should donate more money, while higher-class individuals don’t assign higher monetary donations to themselves. This interaction is driven by attribution responsibility and moderated by meritocracy beliefs. Lower-class individuals attribute donations to others especially when they disbelieve in meritocracy.
Rafael Demczuk, Danielle Mantovani, and Daniel Fernandes (2019) ,"Looking Up Or Down on the Social Ladder: How Socioeconomic Comparison Influences Self and Other Attributions of Prosocial Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 529-530.
Rafael Demczuk, Federal University of Paraná, Brazil
Danielle Mantovani, Federal University of Paraná, Brazil
Daniel Fernandes, Catholic University of Portugal, Portugal
NA - Advances in Consumer Research Volume 47 | 2019
Unobserved Altruism: How Social- And Self-Signaling Motivations Shape Willingness to Donate
Jennifer Savary, University of Arizona, USA
Kelly Goldsmith, Vanderbilt University, USA
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Rebecca Krause, Northwestern University, USA
Derek Rucker, Northwestern University, USA
The Effects of Breadth of Product Categories on Budgeting
An Tran, University of La Verne
John Lynch, University of Colorado, USA