Looking Up Or Down on the Social Ladder: How Socioeconomic Comparison Influences Self and Other Attributions of Prosocial Behavior

We show that lower-class individuals expect that others in a wealthier position should donate more money, while higher-class individuals don’t assign higher monetary donations to themselves. This interaction is driven by attribution responsibility and moderated by meritocracy beliefs. Lower-class individuals attribute donations to others especially when they disbelieve in meritocracy.



Citation:

Rafael Demczuk, Danielle Mantovani, and Daniel Fernandes (2019) ,"Looking Up Or Down on the Social Ladder: How Socioeconomic Comparison Influences Self and Other Attributions of Prosocial Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 529-530.

Authors

Rafael Demczuk, Federal University of Paraná, Brazil
Danielle Mantovani, Federal University of Paraná, Brazil
Daniel Fernandes, Catholic University of Portugal, Portugal



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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