Neither Wasted Nor Wanted: Theorising the Failure to Dispossess Objects of Ambiguous Value

What happens to things when they are neither wasted nor wanted? When their meaning is at best ambiguous? This invisible product category is stored, sometimes indefinitely, embedded in the cultural values of cleanliness, frugality and altruism. This vast but untapped resource urgently needs to be brought back to the market.


Katherine Casey, Maria Lichrou, Lisa O'Malley, and Colin Fitzpatrick (2019) ,"Neither Wasted Nor Wanted: Theorising the Failure to Dispossess Objects of Ambiguous Value", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 372-376.


Katherine Casey, University of Limerick, Ireland
Maria Lichrou, University of Limerick, Ireland
Lisa O'Malley, University of Limerick, Ireland
Colin Fitzpatrick, University of Limerick, Ireland


NA - Advances in Consumer Research Volume 47 | 2019

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