10H Consumer Resistance: Anarchy, Anti-Capitalism and the ‘War Machine’
While previous research focuses on largely safe and passive ways consumers resist market norms, we highlight a more persistent, pervasive, and risky mode of social resistance that goes beyond exercising consumer choice. To do so, our netnography analyzes a contemporary anarchist podcast’s globally distributed resistant collective using non-representational theory.
Hunter Jones and Joel Hietanen (2019) ,"10H Consumer Resistance: Anarchy, Anti-Capitalism and the ‘War Machine’", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 977-977.
Hunter Jones, Aalto University, Finland
Joel Hietanen, University of Helsinki, Finland
NA - Advances in Consumer Research Volume 47 | 2019
The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure
Kamila Sobol, Concordia University, Canada
The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?
David Hardisty, University of British Columbia, Canada
Steven Shechter, University of British Columbia, Canada
When products become autonomous: Drawbacks of a perceived lack of control and how to resolve it
Moritz Joerling, RWTH Aachen University
Robert Böhm, RWTH Aachen University
Stefanie Paluch, RWTH Aachen University