10H Consumer Resistance: Anarchy, Anti-Capitalism and the ‘War Machine’

While previous research focuses on largely safe and passive ways consumers resist market norms, we highlight a more persistent, pervasive, and risky mode of social resistance that goes beyond exercising consumer choice. To do so, our netnography analyzes a contemporary anarchist podcast’s globally distributed resistant collective using non-representational theory.



Citation:

Hunter Jones and Joel Hietanen (2019) ,"10H Consumer Resistance: Anarchy, Anti-Capitalism and the ‘War Machine’", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 977-977.

Authors

Hunter Jones, Aalto University, Finland
Joel Hietanen, University of Helsinki, Finland



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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