15D Self-Presentation in the Mating Market: a Cross-Cultural Analysis of Costly Signaling Behavior

Examining costly signals displayed to potential mates on Tinder, males are more likely to utilize conspicuous consumption in their profiles. However, these behaviors are culturally dependent. In cultures where relative status and perceived belongingness between people are highly valued, we find that females use conspicuous consumption also.



Citation:

Chaim Kuhnreich, Lilian Carvalho, and Gad Saad (2019) ,"15D Self-Presentation in the Mating Market: a Cross-Cultural Analysis of Costly Signaling Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 980-980.

Authors

Chaim Kuhnreich, Concordia University, Canada
Lilian Carvalho, FGV/EAESP
Gad Saad, Concordia University, Canada



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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