15D Self-Presentation in the Mating Market: a Cross-Cultural Analysis of Costly Signaling Behavior
Examining costly signals displayed to potential mates on Tinder, males are more likely to utilize conspicuous consumption in their profiles. However, these behaviors are culturally dependent. In cultures where relative status and perceived belongingness between people are highly valued, we find that females use conspicuous consumption also.
Citation:
Chaim Kuhnreich, Lilian Carvalho, and Gad Saad (2019) ,"15D Self-Presentation in the Mating Market: a Cross-Cultural Analysis of Costly Signaling Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 980-980.
Authors
Chaim Kuhnreich, Concordia University, Canada
Lilian Carvalho, FGV/EAESP
Gad Saad, Concordia University, Canada
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
Lucas Stich, Ludwig-Maximilians-University Munich
Martin Spann, Ludwig-Maximilians-University Munich
Gerald Häubl, University of Alberta, Canada
Featured
I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young
Daniela Ferreira, Federal University of Rio de Janeiro
Featured
The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews
Mengmeng Liu, Chinese University of Hong Kong, China
Maureen Morrin, Temple University, USA
Boyoun Grace Chae, Temple University, USA