15D Self-Presentation in the Mating Market: a Cross-Cultural Analysis of Costly Signaling Behavior
Examining costly signals displayed to potential mates on Tinder, males are more likely to utilize conspicuous consumption in their profiles. However, these behaviors are culturally dependent. In cultures where relative status and perceived belongingness between people are highly valued, we find that females use conspicuous consumption also.
Citation:
Chaim Kuhnreich, Lilian Carvalho, and Gad Saad (2019) ,"15D Self-Presentation in the Mating Market: a Cross-Cultural Analysis of Costly Signaling Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 980-980.
Authors
Chaim Kuhnreich, Concordia University, Canada
Lilian Carvalho, FGV/EAESP
Gad Saad, Concordia University, Canada
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
Q10. Social Media Agency: Exploring the Role of Social Media Structures in Shaping Consumers’ Identity Projects
Gabrielle Patry-Beaudoin, Queens University, Canada
Jay Handelman, Queens University, Canada
Featured
Inequality and Market (In)efficiency
Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Featured
Contagion and Product Physicality A Study of Consumer Response to Recycled-Content Products
Qizhou Wang, University of Connecticut, USA
David Norton, University of Connecticut, USA
Robin A. Coulter, University of Connecticut, USA
William T. Ross, Jr., University of Connecticut, USA