How Do Nutrition Promotions Impact Shoppers’ Sensitivity to Price Promotions?
Using frequent shopper data for more than 4,000 shoppers during a thirty-month period, we examine whether and for which shoppers’ sensitivity toward price promotions is affected by heightening the salience of nutritional information via featuring nutrition promotions in a grocery chain’s weekly circular.
Citation:
Meheli Basu, Hristina Nikolova, and Jeff Inman (2019) ,"How Do Nutrition Promotions Impact Shoppers’ Sensitivity to Price Promotions?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 291-296.
Authors
Meheli Basu, University of Pittsburgh, USA
Hristina Nikolova, Boston College, USA
Jeff Inman, University of Pittsburgh, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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