How Do Nutrition Promotions Impact Shoppers’ Sensitivity to Price Promotions?

Using frequent shopper data for more than 4,000 shoppers during a thirty-month period, we examine whether and for which shoppers’ sensitivity toward price promotions is affected by heightening the salience of nutritional information via featuring nutrition promotions in a grocery chain’s weekly circular.



Citation:

Meheli Basu, Hristina Nikolova, and Jeff Inman (2019) ,"How Do Nutrition Promotions Impact Shoppers’ Sensitivity to Price Promotions?", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 291-296.

Authors

Meheli Basu, University of Pittsburgh, USA
Hristina Nikolova, Boston College, USA
Jeff Inman, University of Pittsburgh, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

E3. Having Power, Giving More? The Effect of Psychological Power on Consumers’ Charitable Giving of Time

Wumei Liu, Lanzhou University

Read More

Featured

How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?

Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Featured

L7. The Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior

Kelley Gullo, Duke University, USA
Duncan Simester, Massachusetts Institute of Technology, USA
Gavan Fitzsimons, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.