Using a Novel Online Grocery Platform to Explore How Front-Of-Package Labeling Affects Consumers’ Food Choice

Do consumers make healthier food choices when products have front-of-package (FOP) labels? The literature is currently mixed. We use a new research toola large, open-source online grocery store---to examine FOP labels. Consumers who saw (vs. did not see) FOP labels bought more produce and purchased more healthy items.



Citation:

Holly S Howe, Gavan Fitzsimons, and Peter Ubel (2019) ,"Using a Novel Online Grocery Platform to Explore How Front-Of-Package Labeling Affects Consumers’ Food Choice", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 291-296.

Authors

Holly S Howe, Duke University, USA
Gavan Fitzsimons, Duke University, USA
Peter Ubel, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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