Would You Like Fries With That? Modeling the Default Effect in Dietary Choice

Although dietary choices often feature a default (e.g., fries with a hamburger), dietary defaults have received little attention. Additionally, the mechanisms underlying defaults are poorly understood. Here, we use healthy defaults to improve choice, and eye tracking and computational modeling are used to understand the mechanisms underlying default bias.


Nicolette Sullivan, Samyukta Doré, Alexander Breslav, and Scott Huettel (2019) ,"Would You Like Fries With That? Modeling the Default Effect in Dietary Choice", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 291-296.


Nicolette Sullivan, Duke University, USA
Samyukta Doré, Duke University, USA
Alexander Breslav, Duke University, USA
Scott Huettel, Duke University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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