17J Go With the Flow: Framing Gains As Flows Vs. Stocks Increases Anticipated Spending

Financial changes may be presented as either stocks or flows. We show that consumers rely upon this presentation format when evaluating their personal finances. When changes in long-term accounts are framed as flows, consumers are more likely to squander gains by focusing on the change rather than the level.



Citation:

David Dolifka and Stephen A Spiller (2019) ,"17J Go With the Flow: Framing Gains As Flows Vs. Stocks Increases Anticipated Spending", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 966-966.

Authors

David Dolifka, University of California Los Angeles, USA
Stephen A Spiller, University of California Los Angeles, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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