13B Trolling For Trolls: Exploring the Effect of Internet Trolls on Subscription Rates of Live-Streamed Video Games

The live-stream video game industry was valued at $10.1B in 2018 and is projected to grow by $3B in 2019. However, this sector is often criticised for being a toxic breeding-ground for Internet Trolls. This paper explores the effect that Trolls have on subscription rates to live-streamed video game channels.



Citation:

William Fritz, Felipe Thomaz, and Andrew T. Stephen (2019) ,"13B Trolling For Trolls: Exploring the Effect of Internet Trolls on Subscription Rates of Live-Streamed Video Games", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 969-969.

Authors

William Fritz, Oxford University, UK
Felipe Thomaz, Oxford University, UK
Andrew T. Stephen, Oxford University, UK



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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