13L Alexa, Can I Call You Mum? – a Developmental Perspective on Consumer Trust in Smart Home Technologies

This qualitative study investigates how consumers build and maintain trust in their smart speakers. Findings suggest that with extended use, consumers increasingly refer their trust to the perceived parent-like personality of the voice-interface. We contribute to existing work by linking consumer mental manifestations of smart technologies with trust development.



Citation:

Jonas Foehr and Claas Christian Germelmann (2019) ,"13L Alexa, Can I Call You Mum? – a Developmental Perspective on Consumer Trust in Smart Home Technologies", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 969-969.

Authors

Jonas Foehr, University of Bayreuth, Germany
Claas Christian Germelmann, University of Bayreuth, Germany



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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