Beyond Nudging – Rethinking the Empowerment of Consumer Decision-Making

Major theories from public policy, psychology and marketing are drawn upon to conceptualize consumer boosting by delineating it from the related concepts of nudging and education. To push forward the ongoing debates surrounding those interventions with the target of improving choices, a definition, conceptual framework and research agenda are proposed.



Citation:

Martin Bieler and Peter Maas (2019) ,"Beyond Nudging – Rethinking the Empowerment of Consumer Decision-Making", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 461-462.

Authors

Martin Bieler, University of St. Gallen, Switzerland
Peter Maas, University of St. Gallen, Switzerland



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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