Beyond Nudging – Rethinking the Empowerment of Consumer Decision-Making

Major theories from public policy, psychology and marketing are drawn upon to conceptualize consumer boosting by delineating it from the related concepts of nudging and education. To push forward the ongoing debates surrounding those interventions with the target of improving choices, a definition, conceptual framework and research agenda are proposed.


Martin Bieler and Peter Maas (2019) ,"Beyond Nudging – Rethinking the Empowerment of Consumer Decision-Making", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 461-462.


Martin Bieler, University of St. Gallen, Switzerland
Peter Maas, University of St. Gallen, Switzerland


NA - Advances in Consumer Research Volume 47 | 2019

Share Proceeding

Featured papers

See More


When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews

Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
Xi Li, City University of Hong Kong
June Cotte, Ivey Business School

Read More


Changes in Environment Restore Self-Control

Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA

Read More


H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction

Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.