The Upside of Myopic Loss Aversion

In prior work, broad brackets led to higher expected value investments than narrow brackets. Using a more realistic environment which necessitated a different normative standard, we find that narrow brackets lead to better decisions due to a better understanding of the risk structure. Thus, broad brackets are not always better.



Citation:

Daniel Wall and Gretchen Chapman (2019) ,"The Upside of Myopic Loss Aversion", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 894-895.

Authors

Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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