Ethical Consumption: Status Inferences and Sexual Cues

We propose, test, and find than men and women differ on the social benefits (i.e. status, social dominance) gained through ethical consumption and on their willingness to consume ethical products when sexually aroused, thereby providing an evolutionary account for sex differences in ethical consumption.


Francois J. Dessart, Alain Decrop, and Rob M. A. Nelissen (2019) ,"Ethical Consumption: Status Inferences and Sexual Cues", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 534-535.


Francois J. Dessart, Independent
Alain Decrop, University of Namur, Belgium
Rob M. A. Nelissen, Tilburg University, The Netherlands


NA - Advances in Consumer Research Volume 47 | 2019

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