The Productive Face of Consumption: an Integrative Review
Recent studies have been discussing new consumer roles that blur the distinction between producers and consumers. The purpose of this study is to present an integrative literature review on the productive activities of consumers, proposing a conceptual organization of this literature considering its complementary approaches and different levels of analysis.
Flavia Pimenta Fracalanzza and Roberta Dias Campos (2019) ,"The Productive Face of Consumption: an Integrative Review", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 385-399.
Flavia Pimenta Fracalanzza, Federal University of Rio de Janeiro, Brazil
Roberta Dias Campos, Coppead / Federal University of Rio de Janeiro, Brazil
NA - Advances in Consumer Research Volume 47 | 2019
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