Understanding Co-Creation Through a Playbour Lens
We examine consumer-firm relationships in an online co-creation platform through the lens of “playbour”. Through this lens, we draw into question the dichotomous relationship between play and labour, suggesting that the two can co-exist in a way that makes co-creation relationships beneficial to both consumers and firms.
Annetta Grant and Peter A. Dacin (2019) ,"Understanding Co-Creation Through a Playbour Lens", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 297-303.
Annetta Grant, Bucknell University, USA
Peter A. Dacin, Queens University, Canada
NA - Advances in Consumer Research Volume 47 | 2019
O3. The Effect of Numeric Information on Product Evaluation
Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA
Major or Minor: When Foreign Language Increases Versus Decreases Cheating
Jia Gai, Erasmus University Rotterdam, The Netherlands
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
J10. Transnational Consumer Lifestyle
zahra Sharifonnasabi, Queen Mary University of London
Fleura Bardhi, City University of London, UK