Value in Heterogeneity: How Servicescape Experiences Emerge From Divergent Consumption Practices
We develop a spatial theory of value co-creation through an ethnographic study of consumption practices that overlap in time and space. Results show that, depending on the alignment of shared material and cultural resources, practice heterogeneity can generate both serendipitous complementarities and unpredictable conflicts in consumer servicescape experiences.
Matthew Godfrey and Melanie Wallendorf (2019) ,"Value in Heterogeneity: How Servicescape Experiences Emerge From Divergent Consumption Practices", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 297-303.
Matthew Godfrey, University of Arizona, USA
Melanie Wallendorf, University of Arizona, USA
NA - Advances in Consumer Research Volume 47 | 2019
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
Conjuring Creativity: The Impact of Fear
Ilgım Dara Benoit, Appalachian State University
Elizabeth Miller, University of Massachusetts, USA
Teaching Old Dog New Tricks… and Old Bottles New Jeans. The Role of Implicit Theories in the Evaluation of Recycled Products
Alessandro Biraglia, University of Leeds
J. Josko Brakus, University of Leeds
Lucia Mannetti, Sapienza University of Rome
Ambra Brizi, Sapienza University of Rome