Trickster Consumers: Consumed By Passion

Using the lens of the mythological trickster, we examine how marketplace conventions are disrupted, altered, and replaced when individualistic passions displace interests in work, society, and material welfare. Trickster consumers shamelessly reimagine and redefine market “dirt,” causing marketplace disruptions. Market actors respond, leading to cycles of co-creative market realignment.



Citation:

Nathan B. Warren and Linda L Price (2019) ,"Trickster Consumers: Consumed By Passion", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 297-303.

Authors

Nathan B. Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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