Trickster Consumers: Consumed By Passion

Using the lens of the mythological trickster, we examine how marketplace conventions are disrupted, altered, and replaced when individualistic passions displace interests in work, society, and material welfare. Trickster consumers shamelessly reimagine and redefine market “dirt,” causing marketplace disruptions. Market actors respond, leading to cycles of co-creative market realignment.



Citation:

Nathan B. Warren and Linda L Price (2019) ,"Trickster Consumers: Consumed By Passion", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 297-303.

Authors

Nathan B. Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

When Implementation Intentions Backfire: Illusion of Goal Progress in Financial Decisions

Linda Court Salisbury, Boston College, USA
Gergana Y. Nenkov, Boston College, USA
Min Zhao, Boston College, USA

Read More

Featured

From Novice to Know-it-All: How Google-Based Financial Learning Affects Financial Confidence and Decisions

Adrian Ward, University of Texas at Austin, USA
Tito L. H. Grillo, University of Texas at Austin, USA
Philip M. Fernbach, University of Colorado, USA

Read More

Featured

Q11. The Effect of Message Ephemerality on Information Processing

Uri Barnea, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
Gideon Nave, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.