Circular Time Is Greener: the Impact of Temporal Perspective on Pro-Environmental Behavior

We demonstrate that individuals with a cyclical temporal perspective are more likely to behave pro-environmentally than those with a linear temporal perspective. This effect is serially mediated by inclusion of the environment in the self and environmental beliefs. Advertising appeals that match a consumer’s temporal perspective influence pro-environmental behavior.



Citation:

Lan Xu, June Cotte, Nan Cui, and Jingting He (2019) ,"Circular Time Is Greener: the Impact of Temporal Perspective on Pro-Environmental Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 912-913.

Authors

Lan Xu, Wuhan University, China
June Cotte, Ivey Business School, Canada
Nan Cui, Wuhan University, China
Jingting He, Wuhan University, China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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