Circular Time Is Greener: the Impact of Temporal Perspective on Pro-Environmental Behavior
We demonstrate that individuals with a cyclical temporal perspective are more likely to behave pro-environmentally than those with a linear temporal perspective. This effect is serially mediated by inclusion of the environment in the self and environmental beliefs. Advertising appeals that match a consumer’s temporal perspective influence pro-environmental behavior.
Citation:
Lan Xu, June Cotte, Nan Cui, and Jingting He (2019) ,"Circular Time Is Greener: the Impact of Temporal Perspective on Pro-Environmental Behavior", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 912-913.
Authors
Lan Xu, Wuhan University, China
June Cotte, Ivey Business School, Canada
Nan Cui, Wuhan University, China
Jingting He, Wuhan University, China
Volume
NA - Advances in Consumer Research Volume 47 | 2019
Share Proceeding
Featured papers
See MoreFeatured
D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy
Maria Alice Pasdiora, UFRGS
Cristiane Pizzutti, UFRGS
Natalia Englert, UFRGS
Featured
How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising
Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA
Featured
Divorcing the Market
Deniz Atik, University of Texas Rio Grande Valley, USA
A. Fuat Fırat, University of Texas Rio Grande Valley, USA
Ebru Uzunoğlu, Izmir University of Economics