Beyond Whether to Give: Using Continuous Requests to Increase Donation Rates
Across five incentive-compatible studies (N=4314), we demonstrate that donation requests with continuous choice options (options presented on the same continuum, e.g., $5/$10/$15 amounts) increase donation rates relative to binary choice options (yes/no), because with continuous requests, the option not to donate becomes the stingiest option, thereby increasing donation rates.
Alice Moon and Eric VanEpps (2019) ,"Beyond Whether to Give: Using Continuous Requests to Increase Donation Rates", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 775-775.
Alice Moon, University of Pennsylvania, USA
Eric VanEpps, University of Utah, USA
NA - Advances in Consumer Research Volume 47 | 2019
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