The Opportunities and Limitations of Using Virtual Reality in Charitable Appeals

While numerous charities have devoted significant resources to creating emotionally-charged VR appeals, no research has examined the persuasive consequences of this medium over traditional channels. This research examines the unique psychological processes that drive downstream cause support consequences in the charitable marketing domain.



Citation:

Kirk Kristofferson, Michelle Daniels, and Andrea Morales (2019) ,"The Opportunities and Limitations of Using Virtual Reality in Charitable Appeals", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 175-179.

Authors

Kirk Kristofferson, Ivey Business School, Canada
Michelle Daniels, Arizona State University, USA
Andrea Morales, Arizona State University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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