13C When Collecting Personal Data From Consumers Backfires

Although consumers readily give companies their data (e.g., signing in through Facebook), little research has investigated the downstream consequences of such behavior. Two studies reveal that when a brand collects more (vs. less) personal information about a consumer, the consumer responds more negatively toward service failure by the brand.



Citation:

Jianna Jin, Robert Smith, and Rebecca Walker Reczek (2019) ,"13C When Collecting Personal Data From Consumers Backfires", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 977-977.

Authors

Jianna Jin, Ohio State University, USA
Robert Smith, Ohio State University, USA
Rebecca Walker Reczek, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

H1. How Anthropomorphized Roles Influence Consumers' Attitude Towards Innovative Products

yuanqiong He, Huazhong University of Science and Technology, China
Zhou Qi, Huazhong University of Science and Technology, China

Read More

Featured

J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip

Jayant Nasa, Indian School of Business
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA

Read More

Featured

Human or Robot? The Uncanny Valley in Consumer Robots

Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.