9I Revisiting Voluntary Disposition Through Consumer Journeys

We examine consumers’ disposition journeys. A netnography of consumer narratives from Facebook groups, advocating minimalism, reveal the barriers facing consumer's decluttering efforts. Consumers experience despair as well as action paralysis when failing to declutter. Conversely, those who are successful in their efforts experience elation and appreciate their more streamlined lives.


Pia Annette Albinsson, B. Yasanthi Perera, and Lubna Nafees (2019) ,"9I Revisiting Voluntary Disposition Through Consumer Journeys", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 955-955.


Pia Annette Albinsson, Appalachian State University, USA
B. Yasanthi Perera, Brock University, Canada
Lubna Nafees, Appalachian State University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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