11P a Picture Is Not Worth a Thousand Words and More Is Not Always Better: Numeral Communication Through Texts, Pictures and Their Combination

Our results show the numeral picture does not work better than the numeral text. Additionally, the numeral picture works only when the numeral text is not present, and vice versa. The combination of the numeral text and picture does not work better than the text-only or the picture-only numeral communication.



Citation:

Nuoya Chen, Jinfeng Jiao, and Xiucheng Fan (2019) ,"11P a Picture Is Not Worth a Thousand Words and More Is Not Always Better: Numeral Communication Through Texts, Pictures and Their Combination", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 963-963.

Authors

Nuoya Chen, Fudan University, China
Jinfeng Jiao, SUNY Binghamton, USA
Xiucheng Fan, Fudan University, China



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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