We've Decided It All Together: How Mothers Empower Themselves in Collaboration With Their Children

This qualitative study explores how mothers negotiate ideals of intensive mothering in the context of the family dinner. Findings show mothers involving children in the meal, resulting in an educational and enjoyable experience. Theoretical implications show these collaborations empowering mothers to cope with and challenge the ideals of intensive mothering.


Céline Del Bucchia, Susanna Molander, and Lisa Penaloza (2019) ,"We've Decided It All Together: How Mothers Empower Themselves in Collaboration With Their Children", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 367-371.


Céline Del Bucchia, Audencia Business School, France
Susanna Molander, Stockholm University, Sweden
Lisa Penaloza, Kedge Business School, France


NA - Advances in Consumer Research Volume 47 | 2019

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