Differential Effect of Smart Device Recommendation on Consumption Likelihood of Vice and Virtue Products

The paper explores how anthropomorphism of smart devices leads people to perceive them as a human-like agent which makes it easy for people to attribute the responsibility of their purchase decision to the device and indulge more in hedonic (vice) consumption compared to virtue consumption.



Citation:

Rumela Sengupta, Satadruta Mookherjee, and Iman Paul (2019) ,"Differential Effect of Smart Device Recommendation on Consumption Likelihood of Vice and Virtue Products", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 836-837.

Authors

Rumela Sengupta, University of Illinois at Chicago, USA
Satadruta Mookherjee, SUNY Binghamton, USA
Iman Paul, Georgia Tech, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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