Augmented Reality Dissected: Decoupling the Visual and Interactive Elements of Ar in Encouraging Consumers to Read Food Reviews

Augmented Reality technology overlays information onto physical objects in real-time and provides an interactive experience. Through manipulating these two critical elements of AR—rich visual and interactivity—we explore how these dimensions affect consumers’ desire to read food reviews, as well as the type of food information they access.



Citation:

Jen H. Park and Szu-chi Huang (2019) ,"Augmented Reality Dissected: Decoupling the Visual and Interactive Elements of Ar in Encouraging Consumers to Read Food Reviews", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 217-221.

Authors

Jen H. Park, Stanford University, USA
Szu-chi Huang, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action

Lena Pellandini-Simanyi, Università della Svizzera Italiana

Read More

Featured

The Psychology of Fun: Inquiry into Consumers' Fun Experiences

Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA

Read More

Featured

F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.

Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.