Augmented Reality Dissected: Decoupling the Visual and Interactive Elements of Ar in Encouraging Consumers to Read Food Reviews

Augmented Reality technology overlays information onto physical objects in real-time and provides an interactive experience. Through manipulating these two critical elements of AR—rich visual and interactivity—we explore how these dimensions affect consumers’ desire to read food reviews, as well as the type of food information they access.



Citation:

Jen H. Park and Szu-chi Huang (2019) ,"Augmented Reality Dissected: Decoupling the Visual and Interactive Elements of Ar in Encouraging Consumers to Read Food Reviews", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 217-221.

Authors

Jen H. Park, Stanford University, USA
Szu-chi Huang, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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