Drug Repurposing, Illness Severity, and Consumers’ Expectations of Side Effects

The side effects of a drug are determined by factors such as dosage, and the patient’s age and metabolism—not by the illness for which it is used. Counter to this fact, consumers expected more intense side effects when using a drug for a more severe (versus mild) illness.


David Faro, Monika Heller, and Simona Botti (2019) ,"Drug Repurposing, Illness Severity, and Consumers’ Expectations of Side Effects", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 555-556.


David Faro, London Business School, UK
Monika Heller, UCL, UK
Simona Botti, London Business School, UK


NA - Advances in Consumer Research Volume 47 | 2019

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