12F Change How You Look At Things, and the Things You Look At Change: How Visual Perspective Affects Consumption Experience

Across three studies, we investigate how the angle of pictures that consumers share affects their consumption experiences and subsequent behaviors. Specifically, we show that when consumers share pictures taken from the actor’s (vs. observer’s) perspective, they enjoy the experience more and share the experience more.



Citation:

Der-Wei Huang and H. Shanker Krishnan (2019) ,"12F Change How You Look At Things, and the Things You Look At Change: How Visual Perspective Affects Consumption Experience", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 974-974.

Authors

Der-Wei Huang, Indiana University, USA
H. Shanker Krishnan, Indiana University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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