Product Popularity and Healthy Decision Making in Virtual Reality

This study shows the potential of popularity to stimulate healthy choices. We present the results of a study, using virtual reality to recreate a real-life supermarket experience, and demonstrate that popularity stimulates choice for healthful alternatives that have a taste disadvantage as a result of trimmed down nutrient profiles.


Robert Goedegebure, Erica van Herpen, and Hans van Trijp (2019) ,"Product Popularity and Healthy Decision Making in Virtual Reality", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 588-589.


Robert Goedegebure, Wageningen University, The Netherlands
Erica van Herpen, Wageningen University, The Netherlands
Hans van Trijp, Wageningen University, The Netherlands


NA - Advances in Consumer Research Volume 47 | 2019

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