16H the Downside of Self-Control Success

Using political psychology research as a lens, three studies demonstrate that political conservatives’ documented success at inhibitory processes comes at the expense of their ability to engage in updating processes. These findings demonstrate that the processes which facilitate self-control success can undermine consumers’ ability to promptly adapt to new demands.


Bryan Buechner, Joshua J. Clarkson, and Ashley Otto (2019) ,"16H the Downside of Self-Control Success", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 961-961.


Bryan Buechner, University of Cincinnati, USA
Joshua J. Clarkson, University of Cincinnati, USA
Ashley Otto, Baylor University, USA


NA - Advances in Consumer Research Volume 47 | 2019

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