7D the Social Construction of Mythologies
The Social Construction of Mythologies facilitates understanding between meanings held by society in the form of cultural myths and meanings formed during an individual’s experience of cultural myth. Phenomenology and semiology converge, converse, and co-construct to help researchers imagine a continued tradition of culturally-informed scholarship in marketing.
Citation:
Sarah Grace (2019) ,"7D the Social Construction of Mythologies", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 971-971.
Authors
Sarah Grace, University of Arkansas, USA
Volume
NA - Advances in Consumer Research Volume 47 | 2019
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