Children Are Price Sensitive Too: Using Price Promotions to Increase Children's Choice of Healthy Food

We partnered with UNICEF to launch three field experiments at three elementary schools in Panamá to examine the effectiveness of price promotions in boosting children’s choice of healthy food. We provide insights into the impact of economic incentives on children and the moderating effects of message complexity, age, and repetition.



Citation:

Szu-chi Huang and Michal Maimaran (2019) ,"Children Are Price Sensitive Too: Using Price Promotions to Increase Children's Choice of Healthy Food", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 82-87.

Authors

Szu-chi Huang, Stanford University, USA
Michal Maimaran, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 47 | 2019



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