Children Are Price Sensitive Too: Using Price Promotions to Increase Children's Choice of Healthy Food
We partnered with UNICEF to launch three field experiments at three elementary schools in Panamá to examine the effectiveness of price promotions in boosting children’s choice of healthy food. We provide insights into the impact of economic incentives on children and the moderating effects of message complexity, age, and repetition.
Szu-chi Huang and Michal Maimaran (2019) ,"Children Are Price Sensitive Too: Using Price Promotions to Increase Children's Choice of Healthy Food", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 82-87.
Szu-chi Huang, Stanford University, USA
Michal Maimaran, Northwestern University, USA
NA - Advances in Consumer Research Volume 47 | 2019
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada
N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments
Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France
The “Break-in” Effect: A Token Gesture Can Increase Task Initiation and Prevent Goal Abandonment
Adelle Xue Yang, National University of Singapore, Singapore
Babu Gounder, University of Miami, USA
Rajesh Bagchi, Virginia Tech, USA