Using Coupons to Motivate Children to Purchase Healthy Snacks in Boston-Area Convenience Stores

Our intervention introduced coupons into convenience stores to encourage children to purchase healthier snacks. Among nearly 3,000 purchases, we observed only modest coupon use. Despite this, purchases of chips and candy decreased significantly. Moreover, the percentage of purchases including at least one “healthy” food item tripled.



Citation:

Sean Cash, Anna McAlister, Christina D. Economos, Megan E. Lehnerd, Suzanne Howell, and Kaela Plank (2019) ,"Using Coupons to Motivate Children to Purchase Healthy Snacks in Boston-Area Convenience Stores", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 82-87.

Authors

Sean Cash, Tufts University, USA
Anna McAlister, Endicott College, USA
Christina D. Economos, Tufts University, USA
Megan E. Lehnerd, Framingham State University, USA
Suzanne Howell, Brigham and Women’s Hospital
Kaela Plank, Nutrition Policy Institute



Volume

NA - Advances in Consumer Research Volume 47 | 2019



Share Proceeding

Featured papers

See More

Featured

Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness

Dionysius Ang, Leeds University Business School

Read More

Featured

L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation

Oliver B. Büttner, University of Duisburg-Essen
Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria

Read More

Featured

A Rational Model to Predict Consumers’ Irrational Behavior

Vahid Rahmani, Rowan University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.