Using Coupons to Motivate Children to Purchase Healthy Snacks in Boston-Area Convenience Stores

Our intervention introduced coupons into convenience stores to encourage children to purchase healthier snacks. Among nearly 3,000 purchases, we observed only modest coupon use. Despite this, purchases of chips and candy decreased significantly. Moreover, the percentage of purchases including at least one “healthy” food item tripled.


Sean Cash, Anna McAlister, Christina D. Economos, Megan E. Lehnerd, Suzanne Howell, and Kaela Plank (2019) ,"Using Coupons to Motivate Children to Purchase Healthy Snacks in Boston-Area Convenience Stores", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 82-87.


Sean Cash, Tufts University, USA
Anna McAlister, Endicott College, USA
Christina D. Economos, Tufts University, USA
Megan E. Lehnerd, Framingham State University, USA
Suzanne Howell, Brigham and Women’s Hospital
Kaela Plank, Nutrition Policy Institute


NA - Advances in Consumer Research Volume 47 | 2019

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