Practice Ecosystems: From Consumer Practice Disruption to Market Reinvention

We examine market disruption and reinvention, drawing upon an ethnographic and historical analysis of producers, service providers, and consumers in the U.S. shoe repair industry. Innovations disrupt markets when they realign weak or vulnerable ties in practice ecosystems. Markets can reinvent themselves by forging ties that resolve new ecosystem vulnerabilities.


Matthew Godfrey and Linda L Price (2019) ,"Practice Ecosystems: From Consumer Practice Disruption to Market Reinvention", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 129-134.


Matthew Godfrey, University of Arizona, USA
Linda L Price, University of Oregon, USA


NA - Advances in Consumer Research Volume 47 | 2019

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