The Politication of Objects: Meaning Making and Materiality in the Us Cannabis Market

We explore the interface of object elements and meanings to understand the role of products in market legitimation. Using assemblage theory to interpret multi-level data, we find that objects’ expressive capacities facilitate legitimation by integrating networks of meaning in legitimate markets through three mechanisms: mimesis, discursive alignment, and semantic distancing.


Aimee Huff, Ashlee Humphreys, and Sarah JS Wilner (2019) ,"The Politication of Objects: Meaning Making and Materiality in the Us Cannabis Market", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN : Association for Consumer Research, Pages: 129-134.


Aimee Huff, Oregon State University, USA
Ashlee Humphreys, Northwestern University - Medill, USA
Sarah JS Wilner, Wilfrid Laurier University, Canada


NA - Advances in Consumer Research Volume 47 | 2019

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